Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Share | Related Content Bridging the Confidence Gap In the world of finance, the effects of the "confidence gap" can be especially apparent. Asset Allocation Consider how your assets are allocated and if that allocation is consistent with your time frame and risk tolerance. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.